Our Story

Smart Turnout London - AW13 Campaign Shot

Smart Turnout's origins lie in the regimental and sporting traditions of the British Army.

In British horse racing each rider wears a unique set of racing colours. These rules were no different for Scots Guards officer Philip Turner, who, when racing at Sandown had to find a jumper in the colours of his regiment - the Scots Guards.

Seeking only the finest materials and craftsmen to create his jumper, he made something that caught the eye of his fellow Guardsmen, who all requested one of their own. Recognising the high quality of these, their requests soon turned into further orders, not just for jumpers, but ties, socks and other regimental items.

Philip turned to the military once again to find a name for his company, this time the parade ground. Smart Turnout, a term used for soldiers looking their absolute best, embodied the precision and quality he envisioned for his company.

The accessories he started out with are our core product up to this day and what we excel in: Our socks are hand-linked and hand-finished, and we are proud to say that they are made in England. Our bow ties are crafted from the finest silk and also made close to where we are so we can ensure that only the highest quality products find their way into your wardrobe.

Each piece tells the unique story of the highly-regarded institutions it is connected to by its colours, be it schools, universities or regiments.

Stockists include Harrods and Harvey Nichols in London, Galleries Lafayette in Dubai, Colette in Paris, La Rinascente in Milan, as well as J Press, Nordstrom and Bloomingdale’s in the USA, and  United Arrows, Beams and Isetan in Japan.

2012 saw the opening of our first stand-alone store on Piccadilly in central London, a location specifically chosen to reflect the respect for British traditions combined with how international and fashionable our customer base has grown.

2014 saw the opening of Smart Turnout’s showroom in Tokyo, Japan and  the first overseas store in Seoul, South Korea. The store is located close to the luxurious department store Galleria and a short walk from the iconic Gangnam district.