Charity Work

Help for Heroes


Help for Heroes was launched in October 2007 and, with the backing and support of celebrities, including Jeremy and Francie Clarkson, the Royal Family, the media and countless ordinary decent people, it has raised over £1m a month since then.

Help for Heroes is strictly non-political. It has no affiliation with any political party and does not endorse the use of its name for the promotion of any political viewpoint. The money raised at Help for Heroes is used to support wounded Servicemen and women of every colour and creed and they strongly oppose any individual or political party who believes otherwise, and those who seek to use the charity’s name for their own political gain.

Smart Turnout supports Help for Heroes. We donate a percentage of sales of all Help for Heroes items to the charity: 10% from the price of each product will be contributed to Help for Heroes Trading Limited which Gift Aids all its taxable profits to Help for Heroes (Registered Charity Number 1120920). We are keen to support H4H as much as we can, so please have a look at our collection of Help for Heroes items and do your bit.

Click here to see our full Help for Heroes collection.


Smart Turnout also supports The Soldiers' Charity, with 10% of sales of those items going to the charity also - check out the Soldiers' Charity collection here.

The Soldiers’ Charity - gives lifetime support to serving and retired soldiers and their families. Soldiers risk so much for us, but for them, it’s just doing their job. In return, The Soldier's Charity provides financial assistance when they are in real need - a service they've been offering for the last 66 years.