Smart Turnout Tri-Service Charity Partnerships


Smart Turnout are proud to support SSAFA, the Armed Forces Charity. SSAFA provides extensive support and care to service men and women and their families. One of the key focuses of the charity is to help with the transition for veterans from their time in the Forces to civilian life. This can sometimes be a daunting and difficult experience. SSAFA's caseworkers and volunteers go above and beyond to help serve those who have served our country, with personalised support.

Until the end of December, we will be donating 15% of all proceeds from our brand new Master Watch Petite to help fund SSAFA’s vital charity efforts. Available in both silver and rose gold the Master Watch Petite is a modern take on our classic Master Watch. Minimalist and clean the chic, smaller face is perfect for everyday wear. A unisex watch that can take you from boardroom to ballroom. The Master Petite makes for a timeless gift or alternatively a wonderful treat for yourself. So, whether you have served yourself or are simply looking to support a worthy cause, you can view the collection and purchase our Master Watch Petite HERE.


Smart Turnout also proudly supports The Soldiers' Charity – the British Army’s national charity. Just in the past year, it has spent nearly £10m providing support for around 70,000 British Army soldiers, veterans and their families in 62 countries across the globe.


The Soldiers' Charity have a delightful array of accessories on their site, beautifully designed in the heritage colours of the charity itself: green, blue and red. Available on their site are our timeless watch straps and handy webbing keyrings. The straps are compatible with most watch faces and are easy to change to suit your desired mood. The perfect way to give your watch a charitable revamp. 

You can shop their grosgrain strap for just £7.50 and their keyrings are available for £10.00.

Proceeds from the sale of their accessories go towards funding their continued charitable efforts. 

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