SMART BLOG

A few backstage glimpses of our Spring/Summer 2014 photo shoot last week...

We're very excited to announce that this week Smart Turnout launched an exclusive range in iconic US department store Bloomingdale's, as part of their British Invasion Fall/Winter 2013 campaign. Along with a host of other brands (including Paul Smith, Burberry and Hardy Amies, to name but a few), Smart Turnout was asked to design a capsule collection of garments and accessories, drawing inspiration from The Beatles- and here is the finished product! Our mini-range consists of slogan sweatshirts, striped cotton socks, canvas bags (covered in kitsch Beatles patches) and wallets, and will be available exclusively at Bloomingdale's stores and Bloomingdales.com from September.

Photos courtesy of rollingstone.com

Last Thursday we held a wine tasting at our Piccadilly store in partnership with Great Western Wines, the theme of which was 'The Great British Summer' (and true to form, it rained). We supped some delightful English sparkling wines (a personal highlight being the  2010 Fitzrovia Cuvée Merret Rosé, Ridgeview) and guests were able to browse our SS'13 collection. Here's a video we put together of the evening- be sure to follow our new Youtube channel for more behind-the-scenes footage of events and photoshoots!

We've joined Instagram! Follow @smartturnout for behind-the-scenes snaps, shots of London life and stripes galore. Tag photos of your purchases with #smartturnout so we can add them to our upcoming customer-based Instagram Facebook album!

See in the launch of Givenchy's new fragrance for men (modelled by dapper actor Simon Baker and rather aptly named 'Gentlemen Only') at John Lewis Oxford Street this weekend- buy a bottle of the cedar, patchouli and vetiver based cologne to be in with a chance of winning £500 to spend at the department store. And while you're there, why not browse our delightful pop-up shop? Treat yourself to one of our natty bow ties- it's not enough to smell like a gent, you've got to look the part as well...

Students across the country, pay attention- we've just launched our Smart Turnout Brand Ambassador Programme, and we need YOU. We're looking for dynamic, motivated types with a bit of creative flair to promote the brand through whatever channels you can- be it student fairs, local PR or shouting about it from the rooftop of your halls of residence (not advised). We can offer you lots of smart benefits in return- read on to find out more...

We're very pleased to announce that as of this week, you can find a selection of the Smart Turnout range at quirky, preppy menswear shop Murray's Toggery. The latest venture in our expansion over in the US, customers can expect to find a classic mix of goods, including SS'13 shirts, traditional webbing belts and our stylish timepieces.

Find Murray's Toggery at 62 Main Street, Nantucket, MA

If you missed the free Shoe Shine event at our John Lewis pop-up on Friday, fear not- this video will teach you everything you need to know. Better still, next time you visit our Piccadilly store, why not pop across the road and visit the man himself? Romi Topi does a basic shoe shine for £3.50- cheaper than a pint and lasts a bit longer too...

Beautiful photos and a great write up of our John Lewis pop-up shop by dapper London fashion blogger Jai'me Jan, of Boy Meets Fashion.

London customers, listen up- if you head to our pop-up shop at John Lewis Oxford Street between 2.30 and 7.30 today, you can indulge in a free shoe shine to get you looking military-ready for the weekend ahead... a Smart Turnout indeed.